New translation and dubbing agencies: enterprises with no borders and schedules shaking up the marke
It all comes from the concept created by the DLM International CEO in Colombia: “we are working at the office next door”. The concept represents a great change that shakes up the perspective on how translation and dubbing services are being provided thanks to internet tools. In response to the reliable need of diminishing the processes’ response time, new grounds on specialized virtual enterprises are produced. More specifically on translation and films/videogames dubbing which, at the same time, are introducing powerful changes on the protocols and work courses.
By adopting internet means of communication, localization and dubbing agencies tend to suppress distance and contribute to constant information flow. This is based on a fast functionality available 24 hours a day having in mind the client’s need and market.
From this side of the Colombian Pacific and the Atlantic, I strongly believe that new localization enterprises will have –whether it is due to or despite the new communication tools- a decentralized, horizontal, fluent and permeable structure. A new denomination is going to pave its way within the translation services: the revolutionary concept of TPF24 service (Translators Put out fires 24 hours).
The biggest international companies are the first entities who should bet on destroying the time difference to achieve greater process effectivity; specially on decisive cycles of companies on Christmas, Holy Week or summer holydays, in which delivery speed for products’ broadcast or commercialization is a collective hysteria phenomenon and all the links involved are put pressure on. Thus, clock hands are speeding up and transforming the market by increasing the number of localization professionals getting into mental hospitals these times of the year.
Inside localization enterprises with no borders, just like DLM International in Colombia, the predominant philosophy relies on constant availability regardless of the time/geographic zone the client is. It doesn’t matter if the person is in Colombia, Tokyo, Japan or France. There will always be a well-prepared interlocutor to receive the request and provide a quick solution.
Such reality implies an improved service from translation and dubbing enterprises who are reorganizing their staff for a TPF24 service. Translators, actors, technicians, directors and administrative will certainly be on guard to put out the client’s fire.
This, of course, will lead to additional costs which commercially are against the current and sickly tendency of product managers and directors who aim for the cheapest rates on translation and dubbing services. As we all know, quality is affected, because an excellent product depends on hiring the best professionals and not mediocre and unexperienced ones, regardless of their rates. If the industry does not notice and acts on this growing issue, translation and dubbing agencies will have a hard time getting quality products for the leading market.
What do you think? Will the industry take on the newest and better TPF24 service, whose aim is to increase the rates and fight against the “give me a lower price no matter the quality is” actual trend?
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